Magnolia in blue couture

Big news! Dispersal x Korean luxe:
Magnolia tripetala is the new face of cult couture, paired with a fragrance & featured in large format catalogue to launch Tamburin’s new perfume line “SOLACE: a handful of solace” at a month-long Seoul installation — featuring a 2-story nude sad man & a giant candle & all sorts of multi-sensory experiences. Wild!

Tamburins does high concept branding & installations & for their first line of 10 perfumes they associated each with an artwork & short sensory narrative. I’ve included a few other examples. I really like the concept & copywriting & they nailed my Magnolia.

Plus video of full catalogue & images of installation bc both are somewhat of an experience, & to show recoloured M. tripetala in context. (Final pages of catalogue are viewing notes & diagram of Seoul installation)

Oh & the perfume is perfect — for Magnolia & for me. My new favourite.